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Products / Timepieces / Search / Brand - TAG Heuer
The Tag Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland.TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. Together they became a big name in Swiss watches.
TAG Heuer has always had a strong connection with auto racing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer "Monaco" chronograph in the 1971 film "Le Mans".
